When your company is expanding its geography, why not expand your brand and digital assets to better reflect who you are?
An opportunity to refine & optimize.
AMC Engineers is a specialized MEP engineering firm based in Alaska, renowned for delivering high performance systems in some of North America’s most extreme climates. With decades of experience designing for temperatures from -60 °F to 100 °F, AMC brings the precision, foresight, and efficiency essential for living in challenging environments. Their tight-knit team embodies a culture of excellence, stability, and collaboration, which has earned the firm a strong reputation across Alaska.
Project Details
- Brand refresh—typography, colors and patterns
- AA-level ADA compliant website
- SEO optimization
- Content writing
- Website maintenance
Expanding AMC's geographic reach.
As AMC opened a second office in Bellingham, Washington, extending its reach into the Pacific Northwest, they recognized the need for a digital presence that reflected this next chapter.
While they were happy with the foundation of their brand, there was a need to expand their color palette to aid with ADA compliance. This expansion along with additional patterns, and updates to typography, added versatility to the website and future materials. These new brand elements were integrated throughout the site’s design, with angled sections and structured color blocks subtly echoing mechanical forms like ductwork and piping.
Optimizing for Maximum Visibility
76%
increase in impressions
42%
increase in clicks
Rewriting AMC’s story for a broader stage.
For the website copy, we crafted language that balances AMC’s deep technical expertise with the approachable, grounded nature of their team. Our SEO research pinpointed keywords tied to their services and target regions, positioning the site for maximum visibility among prospects in Alaska and the Pacific Northwest. Collaborating closely with AMC, we ensured the tone aligned with their culture while remaining optimized for search. The result is a narrative that reinforces AMC as a trusted, experienced engineering partner with a legacy of performance and a people-first mindset.
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