When a national builder rethinks its digital experience, what changes?
A clearer, stronger, more human way to build.
To match its industry leadership and people-first culture, Shawmut set out to refresh its digital brand experience with a new website that aligned with its growing business development and recruitment goals.
Project Details
- Qualitative and quantitative stakeholder research
- Digital brand refresh—typography, colors, and patterns
- SEO optimization
- Content writing
- Website maintenance
- Post-launch analytics and reporting
Shawmut doesn’t follow the construction playbook — they write it.
Shawmut Design and Construction is a national construction management firm known for delivering complex projects with a commitment to excellence, ethical leadership, and an unmatched client experience. As the company looked to modernize its digital footprint, the website became a critical touchpoint for communicating Shawmut’s brand, differentiators, and values to clients, partners, and prospective talent.
Post-Launch Performance Shows Strong Growth
75%
increase in impressions
40%
increase in engagement
With an evolved brand in place, Shawmut introduced a bold new website to carry it forward.
While not undergoing a full rebrand, Shawmut saw an opportunity to evolve key aspects of its visual identity online. We expanded the color palette, refined typography, and introduced a system of graphic patterns, creating a more dynamic and ownable look and feel across the site. These refreshed brand elements were designed to complement Shawmut’s culture of innovation and elevate its visual hierarchy while remaining timeless and clean.
Shaped by Internal Voices, Designed for External Impact
To inform the strategy, we conducted in-depth research with internal stakeholders, gathering input from key leaders across departments through interviews and surveys. Their insights shaped the tone, structure, and functionality of the site, ensuring it served as a business development tool and a compelling employer platform.
Elevating the Brand Through Strategy, Structure, and SEO
The copy for the website balanced confidence and integrity, mirroring Shawmut’s approach to project delivery. From a services standpoint, we clarified the firm’s national reach and areas of expertise while creating space to highlight its inclusive culture, safety, and people-first practices. The site was optimized for SEO with improved structure, keyword alignment, and technical enhancements, ensuring stronger visibility for key search terms and office locations.
"We now have a website that feels like a digital extension of our client experience—simple, intuitive, and built with purpose.”
Built to Perform. Designed to Scale. Positioned to Lead.
Shawmut’s revitalized website now reflects its standing as a national leader, supporting both recruitment and revenue growth with a platform built for performance, storytelling, and scale.
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