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Educate firm leadership
Peter Drucker, the well-known management authority, once described learning as “a lifelong process of keeping abreast of change.” And I would argue that one of a marketer’s primary objectives is to keep themselves on top and in front of the latest trends, techniques and best practices in modern marketing. Marketers have a responsibility to innovate and continuously show their firms more effective ways of doing things, which means marketing leaders need to be the most knowledgeable marketing expert in their firms.
And with that expertise and learning comes a responsibility to share those transformational marketing insights with firm leaders and encourage a culture of perpetual marketing learning firm-wide. So what are some practical ways to do that?
Try bringing your CEO to an SMPS education event, encourage them to read a book on modern marketing, have them sit in on a webinar and regularly send them articles that will keep them in the know of where A/E/C marketing is headed. And it shouldn’t stop with the C-suite either; consider hosting regular lunch-and-learns with firm leadership to showcase the latest trends and modern marketing approaches.