Search Engine Optimization (SEO)

Search Wars: How Generative AI is Redefining the Organic Search Landscape [On-Demand Webinar]

04.23.2024

Generative AI and the release of Google’s Search Generative Experience (SGE) are reshaping the SEO landscape and pushing marketers to explore new strategies for building awareness.

Free On-Demand Webinar

As the digital landscape continues to evolve in conjunction with advances in machine learning and generative AI, marketers increasingly need to adapt their communication strategies as we enter the third iteration of the digital search wars.

Join us as we explore the current generative AI landscape and how the adoption of these tools both in corporate America and in our daily lives will reshape how we view and use search engines. A live Q&A session will follow.

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Key takeaways to expect:

What are the search wars and what started the most recent struggle for market share?
Who are the major players in the generative AI space when it comes to search, and how are they positioning for the future?
What is Google’s Search Generative Experience, and will it help them retain the top spot as the world’s most popular search engine?
Are there any strategies that marketers can implement to ensure their brands come out on top?

Can’t attend live? Register anyway! We’ll send you a recording of the webinar after the event.