5 Strategic Benefits to Developing a Microsite For Your Marketing Program

Andrew Michael 05.26.2015 2 Minutes

Microsites can be a powerful tool in your marketing program and are used for a specific task like promoting a product, project or campaign. They can also be a great way to save money for temporary and short-lived promotions.


A microsite is a smaller, simpler website that is primarily built to focus on a specific subject, product or campaign. For example, a construction firm can build a microsite for specific new project. Here are some of the benefits to building a microsite.

Increased awareness

With a microsite dedicated to your product, project or campaign, this will help increase awareness not only of the specific item, but also your brand. It will also help increase the overall excitement around the subject of the microsite. People will have a better experience by being able to find what they are looking for with fewer pages to navigate, compared to your main website.

More focused content

A microsite helps give your prospects and customers a place to go to find information specific to your product, project or campaign in great detail. It’s a good idea to have a blog that has updated information about the subject. This will help give relevant, detailed content that users will find valuable and want to come back.

Faster development

With less pages and content, microsites are easier and faster to develop. Microsites are a great solution if you have a seasonal product or campaign with a short lifespan. You can put up the microsite quickly and then take it down as soon as the campaign is over. This also eliminates the risk of something going wrong with your main website and causing additional issues.

Cost efficiency

Microsites are great if you are on a tight marketing budget. They are less expensive since they are less involved than a large website. They are also easier to maintain and more affordable than adding to a bigger website. Compare this to building a house. If you need more storage, it’s going to be more expensive to build an addition to your house, rather than just building a standalone shed in the backyard. The microsite can serve the purpose you need for the right price.

Search Benefits

Since a microsite has its own URL, your firm will now have another website that prospects and clients can land on to learn about you. The microsite will contain an assortment of keyword-rich language specific to the topic of the site, which is highly valued by Google and search engines. If you had a blog to your microsite, then this will increase your SEO value even more.

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The value of microsites is sometimes underestimated by clients, but they are a great way to promote a specific product, project or campaign, especially if it is temporary. They are also cost and time efficient. Have you used a microsite before? Tell us about your experience in the comments below.

About The Author

Andrew combines a love for creating powerful digital content with a passion for helping B2B organizations optimize their websites for search.

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