A B2B Marketer's Guide to Website Redesign for Maximum Impact [eBook]

Your firm’s website is the hub of your marketing efforts and your most valuable marketing asset. It plays a critical role in your company’s online marketing strategy and should attract visitors, position your firm for new business and drive growth.

Undertaking a website redesign is an extremely important initiative that requires a large investment of your firm’s time, money and resources — and should be approached strategically. So what’s involved?

2nd Edition - Revised With 3 New Chapters and a Glossary!

This newly-updated, 53-page eBook will help you understand the important considerations and steps to take to redesign a results-focused website designed for maximum impact.

You will learn:

• Why your firm’s website is more critical than ever
• If a website redesign is necessary
• Steps for planning a successful redesign
• Components of an effective RFP
• How to choose the right agency partner
• Keys to design and build for impact
• How to develop a solid web content strategy
• Fundamentals for optimizing your website for search
• Ways to establish metrics to measure success