A B2B Marketer's Guide to Website Redesign for Maximum Impact (3rd Edition) [eBook]
Revised 3rd Edition!
Your firm’s website is the hub of your marketing efforts and your most valuable marketing asset. It plays a critical role in your company’s online marketing strategy and should attract visitors, position your firm for new business and drive growth.
Undertaking a website redesign is an extremely important initiative that requires a large investment of your firm’s time, money and resources — and should be approached strategically. So what’s involved?
This newly-updated, in-depth eBook will help you understand the important considerations and steps to take to redesign a results-focused website designed for maximum impact.
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In this eBook you will learn:
- Why having an impactful website is more critical than ever for meeting your business development and recruitment goals.
- How to determine if a website redesign is necessary, and the different components of developing an effective RFP.
- Tips for choosing the right agency partner, and how you can work with them to design and build for impact.
- Fundamentals for optimizing your website for search and ADA compliance.
- Steps for establishing key performance metrics to measure success.
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