Brand Experience (BX)

Webinar: Steering Growth through Best in Class Experiences


circle S studio recently partnered with a third-party research firm to survey B2B leaders around how they define best in class and its importance for company growth.

Free On-Demand Webinar

As attrition rates rose to record highs of 33% during the pandemic, research indicated that the main reason for leaving a job, or even the workplace in general, was a desire for more purposeful experiences that provided a sense of purpose and aligned with personal values.

In this detailed webinar with our research partner, Audience Audit’s Susan Baier, we discuss the outcome of our research and the different attitudinal segments it uncovered among professionals about high performing B2B organizations.


  • What are the tried and true traits of high performing companies?
  • What similarities and differences exist among the three attitudinal segments uncovered?
  • What are the advantages of nurturing a best in class reputation — and what are some tactical steps you can take to stand out?


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About The Presenters

Susan Quinn is a trusted advisor to the C-suite at Fortune 500 companies and national middle market firms. Combining a 30-year track record of running a consulting and design firm with certifications in leadership and executive coaching, she brings clarity to complexity in developing strategies that spur growth. A dynamic speaker and facilitator, she presents at national conferences and corporate events on building purposeful cultures and growing leaders for the future.

Learn More About Susan Quinn

Susan Baier regularly speaks at national marketing conferences and on marketing podcasts about how attitudinal segmentation research provides quantitative insights into how audiences feel about experiences, brands, and purchase decisions. Her work has been featured by, Content Marketing Institute, INBOUND, Convince & Convert, ZDNet, HubSpot, and Marketing Profs, among others.

Learn More About Susan Baier

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