Celebrating 25 Years of circle S studio: A Legacy of Impact and Innovation

Honoring Our Roots

When circle S was founded in 1999, the marketing world looked vastly different. Print was dominant, digital and web were emerging, and businesses were beginning to understand the power of a strong brand experience. Over the years, we’ve evolved alongside our clients, helping them navigate changing landscapes, embrace innovation, and build brands that don’t just show up—but stand out.

Our journey wouldn’t be possible without the clients, employees, and community who have been part of our story. From long-standing client relationships to the dedicated team members who bring our work to life, every success we’ve had is a shared one. We’re grateful for the partnerships and trust that have shaped circle S into what it is today.

Where It All Began

Our humble origin story is one of collaboration, vision, and a shared passion for helping businesses grow. It all started when Susan Quinn, Mark Smith, and Michelle Davis came together with a bold idea: to create a firm that blended strategy, creativity, and deep client relationships to build brands that stand the test of time.

Susan brought a keen eye for brand strategy and business growth, while Mark, a creative powerhouse, infused the studio with his vision for impactful storytelling. Together with Michelle, they laid the foundation for a business that would thrive and redefine how branding and marketing could drive meaningful results.

The founders set out to build something different—not just another agency, but a true partner in shaping the success of businesses. Their commitment to collaboration, excellence, and innovation became the DNA of circle S, guiding the company through 25 years of evolution and impact.

Celebrating Our People

Great work starts with great people. circle S has always been defined by the creative minds, strategic thinkers, and passionate individuals who make up our team. Some have been with us for decades, while others have recently joined, bringing fresh perspectives that push us forward.

This year, we’ll be spotlighting the people behind the work—sharing their stories and honoring the creative minds of the past. After all, a company’s impact isn’t measured by projects alone but by the culture and connections that fuel its success.

Shaping the Future

Milestones like this one are about more than just reflection—they’re about setting the stage for what’s next. We believe businesses grow when they create experiences that matter. That philosophy will continue to guide us in the years ahead.

A key part of this next chapter is Founder and CEO Susan Quinn’s newly published book, Does Your Business Show Up or Stand Out?. This book culminates decades of expertise, proprietary research, and hands-on experience helping brands define what makes them different. Through insightful analysis and case studies, it unpacks the key traits of successful businesses and how companies can move beyond simply existing in their space to leading it.

As we celebrate 25 years, we’re excited to incorporate these insights into our work—continuing to help businesses build brands that make a lasting impact.

Looking Ahead

Over the next several months, we’ll share stories and insights from the past 25 years—while also looking toward the future of branding, marketing, and business growth. Whether you’ve been with us from the start or are just getting to know circle S studio, we’re excited to take this journey together.

Here’s to the next 25 years—together.