B2B Marketing

Exploring AI for B2B Marketing: ChatGPT and the Future of Content [On-Demand Webinar]


The march of AI technologies across the MarTech landscape has made it increasingly important for B2B marketers to understand the capabilities and limitations of tools such as ChatGPT and Google’s Bard — as well as the broader implications for the future of content creation as we know it.

Free On-Demand Webinar

The release of ChatGPT in November of 2022 galvanized tech companies both in the United States and abroad to release their own versions of generative deep learning algorithms. In the months since, the press has been filled with stories of how businesses are using these new tools across a variety of disciplines — from customer service and coding to content creation and more.

However, using these programs for marketing raises several questions about the impact of generative AI in this space. Will it enhance or disrupt the future of content creation? How will it impact SEO? What do marketers need to know today to remain relevant tomorrow?

In this webinar, we’ll explore the basics of what you need to know about AI technology such as ChatGPT and the effect it will have on the broader marketing landscape. We’ll also look at several instances of how we’re already using AI technology as a part of our daily routines, and how it might fit into your marketing toolkit over the coming months and years.


  • What is ChatGPT, why is everyone talking about it, and how does it relate to the broader trend of generative AI in marketing?
  • Do generative programs like ChatGPT and Google’s Bard raise any ethical concerns for content marketers?
  • What are the best practices from an SEO and user-focused perspective for using generative AI for content creation?
  • How will AI programs change the landscape of B2B marketing?


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