Google Analytics can provide a wealth of knowledge about your website – from its most visited pages, to the kinds of visitors that are browsing. It’s free, easy to set up, and essential for gaining insight into what’s working and what’s not for your audience.
In order to get the most from this tool, you have to understand what you’re looking at. The better you understand the terminology, the easier it will be to measure the your website.
Below is a glossary of essential terms for making sense of Google Analytics. However, please note that this list is far from exhaustive, so it’s wise to also review Google’s own glossary of terms and other resources to get a better sense of the wide variety of dimensions, metrics, and other terms used in Google Analytics.
These are terms you may encounter as you set up a GA4 account or as you’re navigating through the settings in the Admin panel:
These terms will commonly show up as you use GA4 on a daily basis:
Now that you understand what you’re looking at, you’ll be able to more effectively navigate Google Analytics for meaningful insights.
We’ve tried to cover the primary terms you’ll encounter using Google Analytics and, hopefully, this glossary will help you make sense of your metrics a little better.
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