Schedule content
Once you have a roadmap, you can begin scheduling content to post automatically on some platforms, which will save you time. Reserve a time slot during your day to focus on scheduling content for one week — Fridays often work best.
Scheduling one week at a time is very manageable and keeps the process from becoming overwhelming. It also keeps your content up-to-date and relevant for your followers, and it helps you stay responsive to time-sensitive events or posts. As you’re scheduling, keep in mind the best time to post on each platform.
Even after you’ve scheduled all of your social media posts for the week, be sure to monitor your accounts daily to respond to comments or discussions. It’s important to interact with your followers, and a quicker response time is favorable for your company page on platforms such as Facebook, which displays your average message response time.
There are many social media tools out there that can help with streamlining your social media efforts. Here are a few to consider:
- Hootsuite – It’s one of the most well-known platforms in the industry. Hootsuite allows you to schedule posts and manage all profiles from a single dashboard. The platform supports 35 different social networks, and you can set up streams to track your own content next to the content of users you follow or from a specific hashtag. You do have to pay for its analytics tools.
- Buffer – With Buffer, you can load posts into a queue and have the platform stagger them throughout the day for you. The interface is very clean and easy to use and offers simple analytics. You can also easily schedule content straight from web pages or your social apps through its extensions.
- Sprout Social – It offers detailed analytics, multi-user collaboration tools, and a really simple scheduler. It also has a built-in CRM system, and you can use its scheduler to share blog content automatically. Sprout Social is known for great customer support and its crisp and clean aesthetic, but the pricing makes it a more appropriate tool for larger firms.
You also may be able to utilize the social media tools of your CRM, such as Hubspot, which enables you to have your blog posts, landing pages and other campaign content all in the same place that you manage your social media accounts. That way, you can easily share this content as well as monitor interactions and your social analytics.
These are just a few of the many social media tools available to you. We suggest trying some of them out and seeing which works best for you.