Google Analytics is a vital part of any digital marketer’s toolkit — but the recent switch from Universal Analytics to Google Analytics 4 has left some marketers scratching their heads about what’s next.
Having trouble getting started with Google Analytics 4? Want to learn some helpful tips, tricks, and best practices for making the most of the data collected on your website?
Join Andrew Michael, SEO & Content Marketing Specialist, and Tim Asimos, Partner and Director of Digital + Growth Marketing, as they share essential information on the new Google Analytics platform.
Leveraging machine learning for more accurate data, a robust events-based tracking model, and advanced privacy controls, GA4 is a powerhouse of modern data collection and analysis — offering new and valuable ways to explore the effectiveness of your business’s website.
In this complimentary webinar, we’ll explore the tips and best practices you’ll need to take full advantage of the features in GA4.
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In this session, you will:
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