A Marketer's Guide to Google Analytics 4 (GA4): Maximizing Website Insights [On-Demand Webinar]
Google Analytics is a vital part of any digital marketer’s toolkit — but the recent switch from Universal Analytics to Google Analytics 4 has left some marketers scratching their heads about what’s next.
Free On-Demand Webinar
Having trouble getting started with Google Analytics 4? Want to learn some helpful tips, tricks, and best practices for making the most of the data collected on your website?
Join Andrew Michael, SEO & Content Marketing Specialist, and Tim Asimos, Partner and Director of Digital + Growth Marketing, as they share essential information on the new Google Analytics platform.
Leveraging machine learning for more accurate data, a robust events-based tracking model, and advanced privacy controls, GA4 is a powerhouse of modern data collection and analysis — offering new and valuable ways to explore the effectiveness of your business’s website.
In this complimentary webinar, we’ll explore the tips and best practices you’ll need to take full advantage of the features in GA4.
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In this session, you will:
- Learn the basics of GA4 and how it differs from Universal Analytics.
- Explore the platform’s key features and learn about the general organization of data.
- Gain an understanding of how data in GA4 can impact decisions on the design and functionality of your website.
- Discover new ways to add Google Analytics to your website and track complex events without slowing down your site.
- Leave with an understanding of the best practices surrounding GA4 and its place in ongoing privacy and data analytics discussions.
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