In this episode of Better Experiences by DesignTM, host Susan Quinn speaks with Steve Boehler, Founder & Partner of Mercer Island Group, about client acquisition strategies and how businesses can improve their chances of winning RFPs—not just by following the rules, but by showing up strategically, authentically, and with purpose.
With decades of experience helping firms stand out in the highly competitive selection processes, Steve dives into the mindset of procurement teams and decision-makers, explaining how trust, clarity, and confidence can tip the scales in your favor. From pre-submittal positioning to making the most of the shortlist presentation, this episode is full of actionable advice and sales presentation techniques to help your firm show up with clarity and confidence—every time.
When they open up a response that is just dripping with content and information and clarity and insights about their problem in their business, they’re going to be much more confident that you’re the right company to help them.
In this episode, you’ll hear:
Steve Boehler is a founding partner of Mercer Island Group (MIG) and has led consulting teams on behalf of clients as diverse as Nokia, HP, Microsoft, Sprint, Nintendo, Abbott Laboratories and numerous others. He founded MIG after serving as a division president in a Fortune 100 when he was only 32. Earlier in his career, Steve Boehler cut his teeth with a decade in Brand Management at Procter & Gamble, leading brands like Tide, Pringles and Jif.
Ways to connect with Steve:
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