A B2B Marketer's Guide to Website Redesign for Maximum Impact (3rd Edition) [eBook]
This 68-page eBook will help you learn how to plan your firm’s website redesign for maximum impact and measurable results.
Revised 3rd Edition!
Your firm’s website is the hub of your marketing efforts and your most valuable marketing asset. It plays a critical role in your company’s online marketing strategy and should attract visitors, position your firm for new business and drive growth.
Undertaking a website redesign is an extremely important initiative that requires a large investment of your firm’s time, money and resources — and should be approached strategically. So what’s involved?
This newly-updated, in-depth eBook will help you understand the important considerations and steps to take to redesign a results-focused website designed for maximum impact.
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In this eBook you will learn:
- Why having an impactful website is more critical than ever for meeting your business development and recruitment goals.
- How to determine if a website redesign is necessary, and the different components of developing an effective RFP.
- Tips for choosing the right agency partner, and how you can work with them to design and build for impact.
- Fundamentals for optimizing your website for search and ADA compliance.
- Steps for establishing key performance metrics to measure success.
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