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Minimize distractions and maximize deep work
On average, Americans send 26 billion text messages every day and view their smartphones 52 times per day. Amidst digital disruption, our teams are navigating more distractions than ever before, and often try to juggle them all without setting boundaries or prioritizing work.
95% of business professionals say they multitask during meetings, with one in three admitting they lose track of or have trouble retaining the info that is being discussed. We are losing time, efforts, and ROI over these distractions.
One impactful book I read recently and highly recommend is Deep Work: Rules for Focused Success in a Distracted World by Cal Newport. Newport defines deep work as “professional activities performed in a state of distraction-free concentration that push your cognitive capabilities to their limit. These efforts create new value, improve your skills, and are hard to replicate.”
In contrast, most of us fill our day with “shallow work,” or those tasks that are less-cognitively-demanding, don’t create value and are easy to replicate. These are the tasks often performed while distracted, and they tend to take up the majority of our energy and workday.
In order to move the major rocks and initiatives ahead for your firm, you have to be laser-focused on the deep work. While it is increasingly rare, it is becoming more and more valuable, with Newport referring to deep work as “a superpower in our increasingly competitive twenty-first century economy.”
If you can identify what is deep work for you it will set you on the right track towards hitting key goals at a differentiating pace.
A simple hack: In addition to your ‘to-do list’ around focused work, make a ‘what-not-to-do list’ that will eliminate distractions. For example, I will never check emails or my social media platforms when I’m doing my Most Important Task work, and I will never pick up my phone during meetings to see what emails have arrived. And then say yes when you mean yes, and no when you mean no.