Business Development Tips for a Higher Win Rate and Stronger Pipeline with Drew McLellan

Episode Overview

Does your business development team seem to be constantly chasing prospects? Join us as Drew McLellan, one of the top ten bloggers every entrepreneur should follow according to the Wall Street Journal, guides us on the power of building new business through a thought leadership strategy that will keep prospects and clients interested and always coming back for more.

The way we have to sell today is to be a subject matter expert that freely and generously teaches their expertise and helps people be better at their job.

In this episode, you’ll hear:

• The five core elements of running a business better—leveraging strengths, growing a team, attracting and retaining clients, implementing efficient systems, and financial management for sustained growth.
• How modern business development has shifted away from selling and morphed into attracting clients through thought leadership.
• Why narrowing your focus can lead to greater success and profitability.
• The ways that AI can enhance business operations and efficiency.
• The importance of teaching and knowledge sharing to stay sharp.

Drew McLellan has over 30 years of advertising experience and founded McLellan Marketing Group in 1995 after working at Y&R. He also runs the Agency Management Institute (AMI), which provides training, consulting, and peer networks for small to mid-sized agencies. AMI’s mission is to help agency owners increase their revenue, attract better clients and employees, reduce risks, and enjoy the benefits of ownership.

Ways to contact Drew:

• Website: https://agencymanagementinstitute.com/
• LinkedIn: https://www.linkedin.com/in/drewmclellan/
• Podcast: https://agencymanagementinstitute.com/agency-owner-podcast/