Competitive Pricing Strategies for Sustainable Business Growth with Casey Brown

Episode Overview

Pricing isn’t just numbers on a page—it’s psychology, strategy, and confidence. In this episode, Susan Quinn sits down with Casey Brown, engineer turned Six Sigma black belt turned pricing expert, to explore how organizations can stop leaving money on the table and start charging what their work is truly worth.

Casey shares her journey from spreadsheets at GE to becoming one of the most sought-after voices in pricing strategy. She explains why most businesses make pricing decisions out of fear rather than confidence, and how to flip the mindset so your pricing reflects the real value you deliver.

From identifying the two right times to raise prices to shifting conversations into the customer’s language of value, Casey delivers actionable insights for leaders who want to be paid like they’re excellent—because they are.

Key takeaways from this episode

• The two right times to raise prices: when you can and when you must
• Why “auto-yes” is a red flag
• Turn pricing into a strategy, not an afterthought: elevating pricing conversations drives results
• Customer psychology matters: people infer quality from price
• Connect value to what customers care about: solving their specific problems and goals

About Casey Brown

Casey helps leaders, entrepreneurs, and sellers discover their true pricing power—and watch their profits rise as a result. Casey’s expertise has helped thousands of companies generate over $1 billion in incremental profits by demystifying customer tactics and arming sellers with practical, ready-to-implement steps to negotiate with courage, price with confidence, and make more money. Her TED talk has been viewed nearly 4 million times.

Ways to connect with Casey

• LinkedIn

Resources from Casey 

• Book: Fearless Pricing (available on Kindle)
• TED Talk: No One Will Ever Pay You What You’re Worth—They’ll Only Pay You What They Think You’re Worth