Dunaway is a multi-discipline firm offering engineering, planning, landscape architecture, and construction inspection services to clients throughout Texas. While its previous website met basic needs, the team recognized there was an opportunity to bring another level of depth that would better captivate its diverse audiences, serve as an interactive sales tool for its team, and elevate its brand and position in the market while showcasing its growth. Drawing from the firm’s core value of Technical Excellence, what resulted was a site that offers a unique and enjoyable user experience while bringing the “wow” factor that proves Dunaway is anything but a run-of-the-mill engineering firm.
Starting with Strategic Goals
As a firm expanding its reach in Texas, Dunaway wanted to position itself as a forward-thinking industry leader. Because of Dunaway’s regional presence, knowledge of its numerous service areas was limited among existing clients, so the site needed to heroically showcase all disciplines while serving as a useful sales tool for generating leads. The content and design needed to be simple, clean, and easy to digest while providing a compelling reason to engage on every page.
Interactive History Timeline
Robust People Section
Filtering Project Portfolio
SMPS Marketing Communications Award
While Dunaway had already established clear brand elements, they were interested in using their website redesign as an opportunity to expand their palette. With their Texas roots in mind, we created bold pairings of distinctive serif and sans serif fonts for clear information hierarchy and messaging. Combined with an expanded ADA-compliant color palette, custom micro animations, and several patterns derived from their logo, this iterative brand revitalization process helped to create a distinctively Dunaway feel throughout the site.
With a goal of capturing life at Dunaway for prospective hires and future employees, the careers page is designed to contain easily navigable content. An overview video is featured in the hero section and jump links take you to key information such as current opportunities, internships, and benefits. Employee testimonials emphasize the employee experience and the perks of working at Dunaway.