How can a brand enhance communities and advance the world?
Intro
Over the past two decades, Hourigan has established itself as the “go-to” construction firm in the Mid-Atlantic when it comes to managing complex projects and delivering them to the highest standards. The company consistently exceeds expectations by focusing on the importance of the process and ways to continuously improve it.
Starting with Strategy
Since we began working with Hourigan more than a decade ago, we have remained an integrated part of their marketing and strategy team. At a time when the average agency tenure is three years, we don’t take a relationship of this length for granted. However, we measure the success of this relationship by more than length — the depth of engagement that we’ve attained over the years has led to some impressive results.
From the beginning, qualitative research with clients and prospects has produced significant insights to power the brand. Periodic check-ins over the years have uncovered new opportunities and guided the evolution of our strategies. Our skill at bringing right-brain emotion to a left-brain industry has resulted in a timeless brand with a soul.
What came next? Click through the steps below.
1
Discovery
Brand discovery to help identify the elements of Hourigan that makes the organization truly unique.
2
Key Messaging
Development of key messaging to synthesize the organization’s values into language that can be used every day.
3
Logo Redesign
Design of a new logo that modernizes Hourigan’s brand and gives them a timeless palette to work with for the future.
4
Brand Guidelines
Clear brand guidelines to focus marketing efforts on the elements that best display their mission, vision, and values.
5
Website Redesign
A responsive, fast website that satisfies user intent and allows employees and clients alike to interact with Hourigan’s brand.
6
Business Materials
Business materials that gives Hourigan’s brand a presence in the real world — including proposal templates, presentation decks, recruiting materials, stationery, and business cards.
7
Interior Office Design
A new interior space for Hourigan’s office that follows the best practices of environmental design.
8
Hourigan Store
Products for an online store where employees can show off their brand loyalty through shirts, mugs, backpacks, and more.
Branded Materials
Early on, we recognized in Hourigan a kindred entrepreneurial spirit and a drive to deliver at a higher level. This foundation of shared values has earned us a seat at the table. In fact, our two companies have truly become one team — we are fully integrated into Hourigan as an extension of their marketing group.
In early 2018, we helped Hourigan launch a new brand that reflects the company’s vision and strategic direction while promoting their integrated offerings for both construction and development. circle S provided strategy, planning, messaging, and video services alongside services relating to the design and development of a new WordPress website.
In addition, we helped design and update signage systems, proposal and project documentation, the company store, and office environment areas to help Hourigan consistently implement this new brand.
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Related Work
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