While the Consor name is relatively new, the firm is the product of over a dozen small regional businesses who bring years of experience working in local communities around the United States and Canada. A change in firm leadership in late 2021 acted as a catalyst for change as the organization recognized a greater need for unity and collaboration.
To meet their aggressive timeline, multiple projects needed to run on parallel paths. We started by conducting multiple surveys, town halls, and one-on-one interviews to better understand what truly made Consor unique. This led to a new brand architecture that included key messaging and core values for the next phase of Consor’s journey.