A transition of leadership to the third generation was the perfect opportunity for Lansing, a nationwide distributor of exterior building products, to update their brand to be more in step with where the company was going. Always honoring their history, Lansing continues their forward momentum through innovation, advanced technology, and the pursuit of growth.
Starting with Strategy
Lansing is known for their culture of respect, service and excellence and delivering quality products to the contractors they serve. Research showed that while the products were important, it was really the relationships and care that distinctly set Lansing apart. Our goal was to refresh an already well-established brand—maintaining their hard-earned equity while positioning them for the future.
Interior Office Design
Over the past seven years Lansing has experienced considerable growth both organically and through acquisition, and their marketing needs have evolved. With the successful launch of an e-commerce platform, a northeast headquarters constructed, and expanded national meeting, Lansing continues to raise the bar on how they deliver excellence–which inspires us to do the same.
Created for the launch of their new brand, this video features associates who are at the heart of delivering excellence every day.