A/E/C

Memorable A/E/C brands engineered for growth.

Does your marketing department feel like a proposal department?

So much effort goes into responding to RFPs that today’s A/E/C firms often find themselves without the time to develop an actionable blueprint for business growth. Our goal is to support your marketing team with strategies and tactics to position your organization for the road ahead.

Your brand should be built with proper architecture, engineering, and construction in mind.

A common problem that all A/E/C firms face is standing out in an industry where everyone tends to look and sound the same. Differentiators often turn into equalizers when everyone’s playing the same game, and it can be hard to stand out from the pack with a brand that’s truly authentic and distinct.

With more than 20 years of experience working with firms throughout the A/E/C industry, our team is uniquely positioned to help your firm position for excellence in the areas of content marketing, digital, business development, talent acquisition, and client experience.

Best-in-class firms in the A/E/C industry don’t just choose us because of our experience and qualifications. They choose us because we truly get A/E/C marketing, and we live it every day. Our integrated approach will support your marketing department in their business development goals and position your organization to face and surmount future challenges and disruption.

Lansing Building Product's new business cards have a unique shape to set them apart from the rest of the competition.

Differentiation from the Competition

A/E/C firms tend to represent themselves with the similar visuals and messaging. If every firm claims to have the same outstanding qualities, how do you ensure your organization stands out from the pack?

When all you promote are your accolades, experience, and expertise it can be hard for clients to distinguish the unique qualities that make you better than the rest. We take the time to get to know your brand from the inside out, so we can highlight the qualities and attributes that make your brand truly unique.

Dunaway website mockup design on laptop, tablet, and mobile device cropped for mobile view.

Website Design & Development

Websites are powerful tools for demonstrating thought leadership, driving leads, and attracting new talent to your organization. For this reason, we take the time to design unique, authentic digital experiences that leave your visitors wanting more.

From the initial wireframe to the moment your new website goes live — and even in the months and years beyond — we’re at your side every step of the way to ensure your brand’s mission and values are expressed online in the best possible way for your target audience.

Creative Execution that Goes Beyond the Expected

Just being different won’t get you there. You need to truly go beyond the expected to stand apart from the competition.

Your potential clients have to understand not only how you’re different, but also why they should care. We begin every project by fully immersing ourselves in your firm to truly “get” you and your brand. We ask questions to dig deep and uncover your company’s “why.”

At circle S, we believe in developing strategies that resonate with both who you are now and who you want to be in the future. We’ll help you move beyond the RFP and into a place where you can deliver unique, memorable, and authentic experiences to client, employees, and potential recruits.

Recruitment & Talent Acquisition

Recruitment and talent acquisition can be an enormous hurdle in the A/E/C industry. For growth-focused middle-market firms, the strategies that got you to your current size aren’t the ones that will accelerate you to where you want to go.

We leverage quantitative and qualitative strategies to glean powerful insights into what makes your firm stand out from the competition. Our team can help identify room for growth and improvement, where you are in the marketplace, and what you should do to raise the bar of your talent acquisition efforts.

A Clear Path Towards Future Growth

At circle S, we take a long-term view of how to grow and manage best-in-class brands. We believe that you have to bring out-of-industry ideas, strategies, and tactics into the A/E/C space to stay ahead of the curve.

Opportunity is born in disruption. Our team can provide you with the opportunity to create a truly differentiating, authentic brand that can stand the test of time. From logo adjustments to full brand redesigns, we have the experience and know-how you need to build a clear path towards future growth for your firm.