Clients Are Speaking, Are You Listening? How Client Research Can Give You a Competitive Edge with Susan Baier

Episode Overview

In this insightful episode, host Susan Quinn sits down with marketing strategist and research expert Susan Baier, Founder and CEO of Audience Audit, who shares her unique approach to understanding your audience. Through attitudinal segmentation, she gets to the core of what’s most important and how organizations can use this information to better serve their clients.

We can get in our own heads until somebody shows us what’s missing—that’s where research can be really effective in straightening us out.

In this episode, you’ll hear:

• The power of research in demonstrating your firm’s thought leadership.
• The significance of attitudinal research in thought leadership and marketing.
• How to gather feedback and, in turn, better serve your audience.
• Real-world success stories of businesses transformed through audience insights.
• Practical strategies for creating cornerstone content that resonates.
• The pitfalls of making assumptions and the power of asking questions.

Susan Baier is the Founder and CEO of Audience Audit, a research company specializing in segmentation research. Her superpower is her combination of strategic marketing and research expertise that allows each to inform the other on behalf of clients. Susan honed her expertise over 30 years in audience-based marketing strategy on both the agency-side and client-side of market research, strategic planning, and product and brand management.

Ways to contact Susan Baier:

• Website: audienceaudit.com
• Email: susan@audienceaudit.com
• LinkedIn: https://www.linkedin.com/in/susanbaieraz/

Items referenced:

• Book recommendation: https://pamelaslim.com/the-widest-net/
• Predictive ROI research: https://predictiveroi.com/the-roi-of-thought-leadership-series/