How High-Performing Firms Build Creative Engines for Growth with Chris Martinez

Episode Overview

In this episode of Better Experiences by Design, host Susan Quinn talks with Chris Martinez, Senior Marketing Manager at KW Landscape Architects, about how his team redefined the role of marketing inside their firm and in the AEC industry at large. Chris shares how they shifted from a traditional, reactive approach to building a creative growth engine that drives business strategy, shapes client experience, and influences pursuit outcomes. He opens up about aligning marketing with leadership priorities and creating internal brand clarity to fuel external impact.

Marketing isn’t just overhead anymore—it can drive revenue, tell better stories, and change the conversation inside the firm.”

In this episode, you’ll hear:

• Why marketing must move beyond order-taking to solve real business problems.
• How creative storytelling impacts pursuits and client relationships.
• The metrics that matter when proving marketing’s value.
• What it means to build a culture that champions creativity.

About Chris Martinez

Chris is a seasoned professional with a decade of experience in the A/E/C marketing and business development industry. As the firm leader for the dynamic award-winning marketing team, Chris is responsible for establishing KW as a nationally recognized landscape architecture firm through strategic project pursuits, brand awareness campaigns, and a unique employee culture.

Ways to connect with Chris:

• LinkedIn