Stand Out Moments from Season 1: Insights from 2024’s Industry Leaders

Episode Overview

Welcome to a special episode of Better Experiences by Design! In this episode, we revisit some of the most impactful moments from the past year, featuring seven remarkable leaders across various industries. Together, these thought leaders share invaluable insights into key themes like understanding your audience, building a strong company culture, mastering effective communication, achieving personal excellence, and driving growth through adaptability and leadership.

Whether you’re looking to enhance your business development strategies, improve employee experience, or inspire your team to perform at their best, this episode brings together actionable takeaways to help you create better experiences for clients, teams, and organizations

Key Takeaways & Featured Guests:

• Understanding Your Audience
  Susan Baier emphasizes that the most effective way to resonate with an audience is to understand their attitudes and motivations—not just their demographics.
• Thought Leadership in Business Development
  Drew McLellan discusses how thought leadership builds trust and establishes your brand as the default choice when clients are ready to buy.
• Building a Culture of Care
  Jeff Szyperski explains why focusing on employee experience drives both client satisfaction and organizational success, highlighting the power of care in the workplace.
• Effective Communication and Leadership
  Lena Sisco shares insights on how self-awareness and empathy are crucial for effective communication and building trust in leadership.
• Achieving Your Zone of Excellence
  Jeff Salzenstein explores how managing stress and integrating mind, body, and soul can unlock peak performance and long-term success.
• Adapting to Change in Industry
  Mark Hourigan talks about the importance of staying nimble and adaptable to new trends and technologies to maintain competitiveness in a rapidly evolving market.
• The Flywheel of Success
  Hunter Lansing discusses how applying the flywheel strategy—aligning people, values, and behaviors—creates momentum and drives long-term growth.

Stay connected with these leaders:

• Susan Baier – LinkedIn: https://www.linkedin.com/in/susanbaieraz/
• Drew McClellan – LinkedIn: https://www.linkedin.com/in/drewmclellan/
• Jeff Szyperski – LinkedIn: https://www.linkedin.com/in/jeffrey-szyperski/
• Lena Sisco – LinkedIn: https://www.linkedin.com/in/lena-sisco-8a31b451/
• Jeff Salzenstein – LinkedIn: https://www.linkedin.com/in/jeffsalzenstein/
• Mark Hourigan – LinkedIn: https://www.linkedin.com/in/markjhourigansr/
• Hunter Lansing – LinkedIn: https://www.linkedin.com/in/hunter-lansing-38257814/