Understanding Gen Z: How to Lead and Connect with the Digital Generation with Steven Robertson

Episode Overview

In this episode of Better Experiences by Design, host Susan Quinn sits down with Steven Robertson, author of Aliens Among Us, to dive deep into the unique characteristics of Gen Z and how leaders can connect with and retain this powerful generation in the workforce. Steven explores how the “perfect storm” of technology, world news, social media, and shifting leadership styles has created a generation that is fundamentally wired differently. He shares insights into the challenges and opportunities this presents for leaders and offers practical strategies for attracting and retaining top Gen Z talent.

In this episode, you’ll hear:

• Why Gen Z is fundamentally different from previous generations and how it’s shaped by the “perfect storm.”
• The role of technology, world news, social media, and parenting in shaping Gen Z’s worldview.
• Why Gen Z’s behavior is not a rejection of older generations but a response to their environment.
• How to create value for Gen Z and make them feel connected and loyal to your company.
• Why Gen Z is the CEO of their life and how this affects their approach to work and loyalty.

Steven Robertson’s insights into the next generation come from over 20 years of experience in the next generation space, working with thousands of young people globally. His understanding of Gen Z is rooted in a deep knowledge of how their environment has shaped them, and he offers actionable advice for leaders to connect with, lead, and retain them.

Ways to contact Steven Robertson

• Website: https://stevenjrobertson.com/
• Instagram: https://www.instagram.com/steven_j_robertson/

Items referenced:

• Aliens Among Us by Steven Robertson: https://www.amazon.com/Aliens-Among-Us-Surprising-Truths/dp/1947554050