Five years of rapid growth through acquisitions led Consor Engineers to pause, take a fresh look at their brand, and determine whether it was still reflective of the firm they had become — a nationwide engineering firm specializing in water and transportation. Consor’s transition from regional leader to national expert served as an opportune time to revitalize their brand — honoring their legacy while uniting the team under a banner that reflects their unified mission.
Starting with Strategy
While the Consor name is relatively new, the firm is the product of over a dozen small regional businesses who bring years of experience working in local communities around the United States and Canada. A change in firm leadership in late 2021 acted as a catalyst for change as the organization recognized a greater need for unity and collaboration.
To meet their aggressive timeline, multiple projects needed to run on parallel paths. We started by conducting multiple surveys, town halls, and one-on-one interviews to better understand what truly made Consor unique. This led to a new brand architecture that included key messaging and core values for the next phase of Consor’s journey.
By the Numbers
True to their collaborative spirit, the Consor team was intimately involved in the brand creation process — ensuring that each voice was heard and that every detail of their brand reflected the firm they had become.
Consor’s brand revitalization centered around a promise of delivering a better experience and leaving everyone who crosses their path better for the experience, and this core message has played out in everything from how team members live out organizational behaviors to the branded materials that showcase the services they deliver.
When the time came to reveal its updated brand, Consor sought guidance on how to manage an internal, nationwide brand launch to its team. This led to the development of a launch video to both generate excitement and connect team members far and wide.
Spend a few moments with the Consor team and you’ll realize they are geninue individuals with high levels of integrity and grit. Voice actors were unable to fully capture Consor’s spirit so an employee was called upon to speak to their experiences and tell Consor’s story – their way. What was the result? A compelling and authentic view of Consor’s new brand through their own lens.