Turning intricate product to sophisticated solution
Equity Methods is a national consulting firm specializing in stock-based compensation and other complex securities. Poised for growth, they sought a bold brand expression and communications program to honor their top-rated reputation and showcase their talented team and thought leadership.
Known for their thought leadership and excellent standing within the industry, Equity Methods’ existing website and visual branding trailed behind the company’s shift from a pure product company to a progressive technology-based service provider. With this shift, a change in marketing efforts was needed to support their relational and expertise-driven approach to outreach. We understood their need for a dedicated partner to implement an aggressive calendar with multiple, concurrent outreach programs.
Thought Leadership Direct Mail
Equity Methods’ brand evolution has increased the aesthetic and tactile appeal of its thought leadership and—combined with augmented marketing automation and inviting direct mail campaigns—created timely and far-reaching audience connections. Additional support includes trade show and conference materials and environments, recruiting videos, and enhancing the employee experience through branded retreat graphics and apparel.
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