RiverFront Investment Group is a global asset manager that employs a dynamic investment approach with uncommon transparency. As the firm grew and matured, the original brand and website that we had created for them needed to evolve as well to better reflect who they have become and position them for continued growth into the future.
Starting with Strategy
RiverFront’s confident, humble culture has led the firm to become a steadfast, yet vibrant, partner for the advisors they serve. Spend a few minutes with their team, and you’ll find intelligent, dedicated advisors and staff with a clear, systematic methodology centered around adding value. Demonstrating exactly this was the goal as there was an opportunity to show how their product offerings addressed the end client’s investment goals. The website refresh presented multiple paths for engaging with RiverFront’s extensive thought leadership–reflecting the duality of art and science that lives within their investment approach and product offerings.
Brand Style Guide
RiverFront’s experts publish weekly insights to provide partners with up-to-the-minute reports on economic news and analysis, often using video to share these details. A motion graphics template offered a quick and easy system of putting out consistently branded videos at a rapid pace.